If you’re looking for a filmmaker that cuts through to the heart of an issue, who will do whatever it takes to go after an idea and won’t take no for an answer, Morgan Spurlock is your man. He has publicly tortured himself by eating McDonalds three times a day, lived on minimum wage, worked in a coal mine and locked himself up in jail each for 30 days at a time. Morgan Spurlock is an incredibly interesting and compelling person. I had the opportunity to interview one of my favorite documentary filmmakers and I learned so much from him during the interview, and then later during his lecture at Duke University. Spurlock makes it his mission to educate our generation. Just by watching his numerous documentaries and TV series one will be impacted in some way from the productions. It was even more special listening and talking to him in person.

In case you’re unfamiliar with Spurlock, maybe “Supersize Me” will ring a bell? Spurlock always had a creative mind, but wasn’t always that successful. After graduating from film school at the prestigious New York University Tisch School of the Arts in 1993, Spurlock struggled to find his niche in the industry. He worked on movie sets and toured the country as a spokesman for ESPN and SONY, but knew he wanted to be a filmmaker. He started his own company, employed 6 fulltime workers and lived off his good credit for years. Eventually, debt caught up with Spurlock, who would have had to file for bankruptcy if he didn’t strike gold when MTV signed his pilot “I Bet You Will” to their company. After that show ended, Spurlock invested the profit from the show into his documentary film “Supersize Me.” In the film, Spurlock uses his own body as a testament to the evils of fast food and our food culture and the obesity we face today.

After “Supersize Me” went on to reach the highest box office success for a documentary up to that time, Spurlock had an easier time pitching and finding the funding for his next projects. Following the success of the reality-documentary “Supersize Me,” Spurlock filmed three seasons of the show “30 Days” and continued making compelling documentaries. This year, he has been on the road promoting his newest box office documentary “The Greatest Movie Ever Sold.” The film takes a look at product placement by completely breaking down the barrier of subtle advertising in order to provide transparency for the audience. In the film, Spurlock overtly flashes products in an effort to completely finance his film thanks to these products.

Spurlock is a risk taker. He’s also an entrepreneur in the film industry. He will be the first one to try out an idea and be the first to fail at it (which he continues to avoid doing). Spurlock has such a wonderful personality and demeanor so people are willing to trust him to take the risks that some people only think about taking. A regular man on the street will more likely be enamored by Spurlock and go along with him then any average Joe (which may be the reason why his first show “I Bet You Will” took off).

The great thing about Spurlock is he is willing to share information he has gained from his experiences with the world. As a group of eager Duke students, many of us wanted to hear about his successes and failures he encountered thus far in his career. Spurlock shared a large amount of advice with his audience. My favorite anecdote he shared centered around the theme of “negotiating for success.” As part of the legal agreement Spurlock had with his sponsors, “The Greatest Movie Ever Sold” had to hit 600 million media impressions. Media impressions are a technique used as a PR measurement to calculate how many times some product appears in a form of media (website, news, talk show, paper, etc.). Before settling, Spurlock and his team debated whether they should add an additional measure of 1/10 of a penny after the 600 million media impression mark. However, Spurlock thought he set the bar high for his film and told his top endorsement (POM Wonderful) that they would settle on that number. Little did he know, only a week after premiering at the Sundance Film Festival, his movie had not only surpassed the 600 million mark, but would eventually hit 5 billion media impressions. Spurlock estimated he would have made 5.4 million dollars had he aimed higher. “Always negotiate for success” is the motto Spurlock now lives by after losing this potential for a substantial profit. Going forward, he realizes that one should never sell themselves short. There’s a lot to learn from people like Morgan Spurlock and I hope you watch the interview and learn something yourself.